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CRM Radio

19
Jul

Will Artificial Intelligence Reduce Marketing Jobs?

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In our continuing series of programs on all facets of artificial intelligence we ask the strategist and author Debbie Qaqish about her perception of the short term and long term impact which AI will have on the marketing suite.  The host is Jim Obermayer

Debbie Qaqish Chief Strategy Officer, Author, Radio and Podcast Host

As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.   Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

Qaqish is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.

Related

Defining the Benefits of Revenue Intelligence  Dayna Rothman

Will AI Replace Salespeople?  Bob Perkins

Will Artificial Intelligence Replace Marketing Departments? Michelle Huff

AI for Sales Training a Prophecy Come True  Sabrina Atienza

Applying AI to Content Marketing  Pawan Deshpande

Sponsor for this show:

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20
Jun

Why Sales and Marketing are a Science

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Many managers give lip-service to the thought that marketing and sales is a science driven by data, and repeatable processes.  In reality very few managers know the science of marketing and sales well enough to make good on the promise of a repeatable process to create demand and close sales.  Our guest this week is a principle at SBI, Dan Perry who will tell us why science dominates sales and marketing more than ever before and how it can be implemented.  The host is Jim Obermayer.

About our Guest Dan Perry Read the rest of this entry »

12
Jun

Will Artificial Intelligence Replace Marketing People – Matt Heinz

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This is the 4th in a series of interviews with industry leaders about artificial intelligence’s impact on the marketing departments head count.  Our questions for Matt Heinz, founder of Heinz Marketing explore the uses of AI and the impact it has to create or eliminate jobs and job functions in marketing.  The host is Jim Obermayer Read the rest of this entry »

5
Jun
16
May

The Future of Artificial Intelligence and Sales – A Vision from Prayag Narula

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These ideas and technologies such as Artificial Intelligence move over us in waves, some burn out and some keep coming.  AI has been coming on for 65 years, but as a true marketing application it has only been serious for a few years. Some marketers have found  they have been doing some version of AI for five years or more, some are awakening because of the wave of new applications.  And now we have AI and its applications in sales.  Our guest is Prayag Narula, CEO of LeadGenuis and he discusses his vision of AI and its impact on salespeople.

This program covers: Read the rest of this entry »

10
Apr

The Future of Artificial Intelligence for Salespeople

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The terms artificial intelligence, machine learning and business intelligence are tossed out fast and loose by marketers in the CRM, Marketing Automation, Telemarketing and pre-lead space (new oxymoron).  They all claim secret sauce that makes their services more valuable for marketing and sometimes even salespeople.  In this program we interview Sabrina Alteniz to discuss how AI can be used to help salespeople increase revenue.  The host is Jim Obermayer. Read the rest of this entry »

1
Mar

How AI is impacting Inside Sales Rep Productivity (Revenue).

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250-CRMRadio-20170302-plante.jpgFrom Artificial Intelligence’s early 1950s discussion to Machine Learning’s (ML) follow-on a few years later, we have always been fascinated with the potential for machines that think. In the past few years Business Intelligence has surfaced as just another name for AI and ML and now there is the mad rush to get machines to think and to take action for us.  Everyone has to admit that AI is making its way into the manner in which inside sales people prospect, work and sell.  In this interview with InsideSales’ CMO Mike Plante we will search out ways that inside sales rep productivity is changing for the better.

Also Read:

It is not the strongest nor the most intelligent company that survives, but the one most adaptable to change![i] Read the rest of this entry »