As it turns out, after 20+ years of CRM Solutions, the data we all thought was supposed to be easy and accurate to extract from the CRM software turns out to be less than advertised. In the inaugural program for CRMRadioToday Bonnie Crater of Full Circle tells us why accurate reliable data isn’t always easy from your CRM System. The host is Jim Obermayer.
About Bonnie Crater
Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. She held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo). A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division and vice president, Workgroup Products Division. In 2013, Bonnie was named one of the “100 Most Influential Women” by the Silicon Valley Business Journal and in 2015 the Sales Lead Management Association named her one of the “20 Women to Watch” in sales lead management. Bonnie holds a B.A. in biology from Princeton University.
About Full Circle Insights
At Full Circle Insights, we believe you shouldn’t need a PhD in statistics to understand what’s happening with your marketing campaigns. In fact it should be easy for you to get the answers you need to plan with confidence and grow revenue for your company. That’s why our team of former Salesforce executives, product managers, and marketing automation specialists designed and built our products to deliver reliable marketing data inside Salesforce and be compatible with the leading marketing automation solutions.So join our customers in a marketing data revolution and get the information you need to succeed. See how your campaigns influence pipeline and revenue, get complete funnel metrics across sales and marketing, and ensure your marketing data is rock solid today.
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