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CRM Radio

30
May

Marketing Reports that Don’t Suck

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Reports on marketing’s success in creating revenue is promised by software and marketing consultants, but there always seem to be obstacles to the complete story; the whole consistent attribution of marketing campaigns is evasive for many.  In this interview with two industry experts, Andrea Lechner-Becker of LeadMD and Brewster Stanislaw of Bizible, we get to the bottom of how to avoid over-promise and under delivery of vital reports that can make the difference between success and failure in a digital world.  The host is Jim Obermayer. Read the rest of this entry »