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CRM Radio

18
Apr

The Only Way to Get the Squabbling Siblings of Sales and Marketing to Grow Up: Get a Service Agreement

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Listen on iTunes while waiting for a pizza delivery!

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They work independently these marketing and sales departments but they shouldn’t. Their squabbling and fighting often resembles two 6-year-old kids in the back seat of a car pointing at each other and screaming.   Read the rest of this entry »

3
Oct

How Many Leads are Enough?

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Listen while you're singing a happy tune on iTunes

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Some CMO’s budget lead generation on what was done in the previous year plus a few percent. Some decide to spend more if the salespeople didn’t make quota.   Read the rest of this entry »