Guarantee Sales Killer: Salespeople Who Bark Up Unverified Value
“If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.”
“If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.”
“Value,” David Priemer of Cerebral Selling says, “transcends ROI.” Regardless of the opinions of your product manager, company president or sales manager, the value your product or service will mean something different to each prospect. If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale. The prospect, Petersen and Priemer agreed, is the only one who can define value for your product.