In our continuing series of programs on all facets of artificial intelligence we ask the strategist and author Debbie Qaqish about her perception of the short term and long term impact which AI will have on the marketing suite. The host is Jim Obermayer
Debbie Qaqish Chief Strategy Officer, Author, Radio and Podcast Host
As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives. Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.
Qaqish is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.
She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.
Defining the Benefits of Revenue Intelligence Dayna Rothman
Will AI Replace Salespeople? Bob Perkins
AI for Sales Training a Prophecy Come True Sabrina Atienza
Applying AI to Content Marketing Pawan Deshpande