This is a 2 minute 45 second sales tip from John Asher's interview on CRM Radio about how emotions drive sales decision.
Hear his program here:
Neurscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author J Read the rest of this entry »