This is an on-going series of interviews with executives on SLMA Radio and CRM Radio.
In this interview with Lars Helgeson, CEO and Founder of GreenRope, Helgeson discusses what he learned from rejection, over-coming resistance, and why he needed to build partnership with employees as well as the external partnerships so important in building a business. He also discusses the value of becoming an author and the lessons he learned in the process. Basically it seems Lars learned to walk the talk which has brought him a measure of success and satisfaction. This is one in a series of executive interviews on the most important things in business and life.
About Lars Helgeson
Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope. GreenRope is the world's first and only Business Operating System, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.
In 2017, Lars published CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, he covers strategies and tactics that make a successful CRM. At almost 400 pages in length with 200 charts and diagrams, it is both comprehensive and easy to read.
GreenRope is a company built around providing exceptional value to our customers. In the past 16 years, we have evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business.