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CRM Radio

27
Mar

Laura Patterson: One Minute +Tip on Adding Digital Analytics as a Skill Requirement to Job Descriptions

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Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer. 

Why it's Important

"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."

Laura Patterson

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19
Mar

The Marketers New Skill Requirement: Digital Analytics

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Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers... Read the rest of this entry »