When it comes to CRMs, AI and other systems salespeople feel changes in systems benefits management not salespeople. Points covered:
How does this AI product benefit the salesperson themselves?
Does it help them schedule their calling?
Does this function give better qualified leads, which would eliminate the 55% of the people not going to buy?
Does it help in forecasting?
Does it shorten the time to close a lead?
Who is the special for, management or sales person?
AND is it a special for the customer - what does it do for them?
To get the answers to these questions, join Susan Finch and her guest, Matthew Nolan. Matt is the Senior Director of Product Marketing for Marketing, AI, and Decision Sciences at Pega.