CRM Radio by GoldMine header image 1

CRM Radio by GoldMine

13
Jun 2019

6 Reasons Sellers Have to be Skilled at Social Selling

June 13, 2019

20190606-tweet-martinez.jpg

Buyers Have Changed: Sellers Must Change or Fail to Make Quota

Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case.  In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's approaches and gets into the methods of today’s most successful salesperson: Social Selling.  He discusses:

  • Why every sales representative needs a LinkedIn profile
  • What he means by saying cold calling is dead but prospecting is up
  • Modern Buyers share four social engagement traits
  • Sellers must leverage the omni-channel approach to prospecting

About our guest Mario Martinez: 

As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for small to large fortune 100 sales teams. He's made his way into the 100% + Club 15 / 18 years while in corporate sales!

You may also like: 

Vengreso Blog

Modern Marketing Engine Podcast

Selling with Social Podcast

___________________________________________

CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

GoldMine CRM   Funnel Radio Podcast Channel by the Funnel Media Group, LLC