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CRM Radio by GoldMine

Mar 2018

Laura Patterson: One Minute +Tip on Adding Digital Analytics as a Skill Requirement to Job Descriptions

March 27, 2018

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Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer. 

Why it's Important

"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."

Laura Patterson

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  • Creative design must be made with data in mind
  • It may be frightening for some creative types but they need a solid base in analytics
  • Marketers must have some kind of prowess and proficiency around analytics

Listen to the full intervew here: 

The Marketers New Skill Requirement: Digital Analytics

Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers.  In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer.

About Laura Patterson


As the president of VisionEdge Marketing, founded in 1999, Patterson is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

About VisionEdge Marketing

Since 1999 VisionEdge Marketing (, a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems: 


Why CEO’s and CFO’s are still beggars when it comes to marketing ROI an SLMA Radio interview with Laura Patterson.

Why Marketing Management Must Master Deep Digital Analytics  Laura Patterson

Salary: Digital Marketing Manager:, PayScale and glassdoor 

White Paper Review: Marketo's Marketing Metrics Guide - Must Reading

You can get big insights from Little Data - an interview with Laura Patterson on Rooted in Revenue

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