Reports on marketing’s success in creating revenue is promised by software and marketing consultants, but there always seem to be obstacles to the complete story; the whole consistent attribution of marketing campaigns is evasive for many. In this interview with two industry experts, Andrea Lechner-Becker of LeadMD and Brewster Stanislaw of Bizible, we get to the bottom of how to avoid over-promise and under delivery of vital reports that can make the difference between success and failure in a digital world. The host is Jim Obermayer.
Andrea Lechner-Becker brings a passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and emarketing platforms, Andrea dives headfirst into cutting-edge technology and revels in finding, testing and optimizing the "next big thing." With a degree in Marketing from the University of Wisconsin La Crosse and a minor in Art (emphasis in Graphic Design), Andrea brings a unique combination of creativity and hard-hitting marketing knowhow. In her previous work, Andrea has acted as the one-woman marketing and sales engine of an art gallery, the database marketing guru for a professional sports team and senior marketing analyst for one of the largest telecommunications companies in America. Andrea is one of the 20 Women to Watch in Business in 2017 and she was also chosen by the judges in 2016.
Founded in 2010, LeadMD has helped fuel the best practices for thousands of Hyper-Growth and Enterprise organizations. At LeadMD, we choose only the best technology and then we quite literally write the book on strategy and tactics to ensure you succeed with the absolute best in marketing technology: Marketo, Engagio, Salesforce.com and now Bizible. For more information, visit https://www.leadMD.com
Brewster is the Vice President of Product and Strategy at Bizible where he builds products to help marketers, plan, measure, and increase the revenue impact of their omni-channel marketing efforts. At Bizible, Brewster is responsible for all aspects of product development, business development, and strategy. He has 7 years of experience building analytics and attribution products for marketers. Most recently, he was Head of Product at Simply Measured, which he joined via the acquisition of Inside Social, a venture-backed social attribution startup where he was CEO and Co-Founder. A reformed financier, Brewster worked in equity sales and corporate finance before realizing that zeroes and ones are way more interesting in code than financial models. A sought-after writer and speaker Brewster has been featured in Forbes, Entrepreneur, Inc, Digiday and presented at SXSW, Socialmedia.org, the Startup Marketing Conference among others. He is an active angel investor and startup advisor and a mentor for Techstars Seattle. Brewster holds a B.A. magna cum laude in Philosophy, Politics, and Economics; and in Communication from the University of Pennsylvania.
Bizible is a B2B marketing attribution solution dedicated to helping companies make profitable marketing decisions. Bizible’s technology connects all marketing activity (both online and offline) to revenue, enabling revenue credit to be accurately distributed to the marketing channels that are making an impact. This advanced, multi-touch attribution technology allows marketers to do more effective and more efficient marketing.