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CRM Radio by GoldMine

Feb 2017

Revenue Made Predictable: Interview with author, Marylou Tyler

February 9, 2017

250-CRMRadio-20170209-tyler.jpgIf your organization’s success is driven by B2B sales, the co-author of the book Predictable Prospecting, MaryLou Tyler will discuss her proven step-by-step process to turn any B2B organization into a high-performance business development engine.  The host is Jim Obermayer

About Marylou Tyler

Marylou Tyler is the Founder of Strategic Pipeline, a Fortune 1000 outbound sales process improvement consulting group. Her client list includes Apple, Bose, AMA, Talend, CIBC, Prudential, UPS, Orkin, AAA and Mastercard.

She's also co-author of the #1 Bestseller Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of It's sold over 60,000 copies and has over 250 reviews on Amazon averaging over 4.3 stars.

And her new book is titled Predictable Prospecting: How to Radically Increase Your Sales B2B Pipeline.

When it comes to sales process improvement, Marylou specializes in optimizing top-of-funnel sales process and implementing predictable new sales opportunity engines. Her unique approach walks clients through a specific 7-point outreach process/framework that is part behavioral, part predictive and part creative (persuasive storytelling).

About Strategic Pipeline

Strategic Pipeline is focused on helping companies deploy a consistent and reliable Sales Opportunity Creation system that will increase new sales contacts, compel them to consider your offer and convert them to qualified sales opportunities.

The Strategic Pipeline process is the result of cumulative experiences in managing rapid growth companies and needing to solve the painful problems of sales pipeline inconsistency and unreliable forecasts.

Strategic Pipeline starts with precise repeatable steps to turn cold leads into interested contacts. The next phase applies a content development methodology to compel interested contacts to become prospective buyers. And finally, a step by step conversion process delivers a consistent flow of qualified sales opportunities to your sales force. 

About Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

If your organization’s success is driven by B2B sales, this powerhouse of a book shows you how to generate new opportunities, build sales consistently, and focus on high revenue accounts with higher probability. It’s the most reliable and predictable prospecting system available, developed by the coauthor of the bestselling Predictable Revenue and the author of the international bestseller How to Deliver a TED Talk.

Following a proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine. You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve revenue goals―quickly, efficiently, and predictably.

If you are a business professional tasked with new business development, revenue generation, diversifying marketing lead generation channels, selling into disruptive markets, and justifying marketing ROI, Predictable Prospecting will be an invaluable resource.


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