The obstacle of any CRM deployment is acceptance and use by salespeople. If the salespeople dig in their heels and refuse to use the CRM System to its full capability the money, the training, forecasts and marketing reports of ROI are dead. Sales is less efficient, marketing is flying blind, the sales manager has reports that are meaningless.
Because of these truths, we interviewed Brian Trautschold, Co-Founder and COO at Ambition, he discusses how to use incentives with salespeople to over-come a salesperson’s natural inclination to not cooperate.
About our Guest
Brian Trautschold is the Co-Founder and COO at Ambition, the acclaimed sales performance management platform built for data-driven and millennial-fueled sales teams.
In 2013 a group of veteran entrepreneurs, engineers, and designers founded a company with an ambition to help scaling and at-scale organizations reach their highest potential.
In the time since they've worked with some of the best companies on the planet. They've received funding from some of the world's leading venture capitalists. They've been continually recognized for industry-leading innovation and client success.
All while remaining focused on building simple, intelligent software that helps companies help their people. The Ambition platform addresses all of your data, all of your systems and all of your employees
Ambition is an end-to-end solution for people, teams, and companies looking to scale productivity while avoiding the fatigue of piecing together apps.
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