They are stubborn, question everything, resist authority, and like nothing new that eats into their day without a visible benefit. They are the salespeople at our companies and news of a new CRM is the last thing any of them want or want to hear about.
The big hurdle of any CRM implementation is to get the salespeople to use it. The best program, the best training, and the best installation will go to naught if the salespeople dig in their heels and refuse to use the CRM System to its full capability. Some in the industry say the best CRM system is simply the one the salespeople will use. In this interview with Brian Trautschold, Co-Founder and COO at Ambition, he discusses how to use incentives with salespeople to over-come a salesperson’s natural inclination to not try anything new.
About our Guest
Brian Trautschold is the Co-Founder and COO at Ambition, the acclaimed sales performance management platform built for data-driven and millennial-fueled sales teams.
In 2013 a group of veteran entrepreneurs, engineers, and designers founded a company with an ambition to help scaling and at-scale organizations reach their highest potential.
In the time since they've worked with some of the best companies on the planet. They've received funding from some of the world's leading venture capitalists. They've been continually recognized for industry-leading innovation and client success.
All while remaining focused on building simple, intelligent software that helps companies help their people. The Ambition platform addresses all of your data, all of your systems and all of your employees
Ambition is an end-to-end solution for people, teams, and companies looking to scale productivity while avoiding the fatigue of piecing together apps.
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This is the Tools And Technology report in The CRM Playbook For 2017.