June 26, 2018
Salespeople will tell you that the most obscene thing they receive from marketing is a naked, unqualified sales lead. This is a stripped down sales lead that has nothing on it except what is mandatory and that usually doesn’t include budget, authority, need and time frame for purchase.
Why it Matters:
"The interesting thing is that no salesperson should receive a naked sales lead today. It isn't necessary with the tools that are available to marketing."
In this live streaming CRMRadio.Today program Paul Petersen, VP and GM at GoldMine CRM discusses how to gain the salespeople’s unqualfied respect by sending them what they most desire: a qualified sales lead. The host is Jim Obermayer.
About Paul Petersen
Mr. Petersen is the general manager and vice president of the GoldMine business unit of HeatSoftware Inc. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine. Mr. Petersen holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.
Headquartered in Salt Lake city, UT, GoldMine is “published” by Ivanti. GoldMine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide. More than 25 years ago, GoldMine helped pioneer the CRM industry and they have been around for so many years because of their focus on being simple, affordable and proven. www.goldmine.com