This is part of an on-going series of interviews with industry leaders about how AI will affect jobs in sales and marketing and what to do about it if it does.
To hear many software companies, AI is part of their offering, has been for some time and saves the end user time, money, and increases sales. It is a wonder drug which is habit forming.
They say it brings in qualified prospects (sometimes before they know they are prospects), enhances CRM and Marketing Automation systems while making life easier and more productive for all users. The history of AI, however is also littered with massive shifts in labor, and tasks and decisions that are now done by machines.
Our interview is with LeadGenius CEO Prayag Narula, who says AI is creating jobs not taking them away and most marketing automation programs are stupid in their execution. The host is Jim Obermayer.
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Prayag was interviewed on May 18th on CRM Radio. You can hear the program here:
About our Guest Prayag Narula
Prayag is CEO of LeadGenius, a SaaS solution for high-quality lead generation and go-to-market insights. Before cofounding LeadGenius in 2011, Prayag worked at Finland's top research institute as an expert in Ubiquitous Interaction and built mobile applications and embedded systems in Delhi's startup scene. He is an author of several book chapters and papers on Human Computer Interaction, Computer Networks and Network Security. He has a M.S.in Information Science from UC Berkeley and a B.S. degree from Netaji Subhas Institute of Technology India. Connect via twitter @prayagn. Prayag describes himself as, "a standup guy who loves history, poetry, startups and Scotch."
About Lead Genius
LeadGenius is SaaS solution for high-quality lead generation and go-to-market insights. Its dramatic rise has been driven by the company's unique combination of machine learning technology and human researchers to gather quality-assured B2B contact data. LeadGenius' customers include more than 120 B2B organizations, including Google, eBay and IBM.
A Y-combinator company, LeadGenius was founded in 2011 with a social mission to provide jobs to underemployed worldwide, and it now has over 500 researchers in more than 41 countries.