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CRM Radio by GoldMine

Aug 2016

Workbooks CRM’s John Cheney Opines on Why Salesforce Isn’t for Everyone

August 24, 2016

John Cheney CEO of Workbooks CRM discusses the future of CRM as an application, the changes he sees coming for salespeople marketing and management and why the giant in the industry can be easily challenged in the mid-market arena. The on-air host is Jim Obermayer.

About John Cheney

John Cheney is the Chief Executive Officer and founder of Workbooks, a leading provider of CRM technology.  As an entrepreneur, Cheney previously launched two businesses: in 2002 BlackSpider Technologies, a worldwide provider of on-demand email and web security that he successfully sold to SurfControl in 2006 for $40m; and Activis, an award winning managed security services company, which was acquired by Articon-Integralis in 1999.

Cheney brings over twenty years of experience in senior management within the IT industry. His ethos is ‘Your success is our Success’, which translates in the way Workbooks partners with its customers.

About Workbooks

Workbooks deliver cloud-based CRM and business applications to the mid-market, at an affordable price. Workbooks extends beyond sales, marketing and customer support to include order management and fulfillment, invoicing and supplier management, at a price which is typically 50-70% less than solutions such as Salesforce or Microsoft Dynamics.

Workbooks joins up the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360° view of customers and the information is accessible anytime, anywhere. Productivity is increased, operations are streamlined, insightful decisions are made and the business is better equipped to differentiate against the competition.

For more information on how Workbooks could help your business, visit

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