THURSDAY - 7/12 11am Pac - We will be talking with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.
Salespeople will tell you that the most obscene thing they receive from marketing is a naked, unqualified sales lead. This is a stripped down sales lead that has nothing on it except what is mandatory and that usually doesn’t include budget, authority, need and time frame for purchase.
Why it Matters:
"The interesting thing is that no salesperson should receive a naked sales lead today. It isn't necessary with the tools that are available to marketing." Read the rest of this entry »
It's all about the Power of Lifecycle Marketing
With all of the technology, some say in spite of the technology, many believe the customer experience is broken. Is it due to too much technology and no leadership? In this interview Augie MacCurrach gives us hope that lifecycle marketing can solve the issue and bring a predictable bottom line ROI if the CMO is smart enough, clever enough and has the CEO’s backing. This is episode one. Read the rest of this entry »
Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back.
A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn things around and make the company healthy again? To answer this we have Trish Bertuzzi of the Bridge Group. Bertuzzi talks about: Read the rest of this entry »
Listen on iTunes while surfing!
When to decide that Sales Training is Needed to Overcome Sales Shortfalls
After three months, sales are slipping and the sales manager is on the hot seat in the staff Read the rest of this entry »
Listen while you tip toe through the tulips on iTunes
Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer.
Why it's Important
"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."
More... Read the rest of this entry »