Laura Patterson: One Minute +Tip on Adding Digital Analytics as a Skill Requirement to Job Descriptions
Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer.
Why it's Important
"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."
More... Read the rest of this entry »
Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers... Read the rest of this entry »
The obstacle of any CRM deployment is acceptance and use by salespeople. Read the rest of this entry »
As part of a continuing series of interviews with executives on the 5 Most Important Things they have Learned in Business and Life, we spoke with author and consultant Ruth Stevens. Read the rest of this entry »
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This product review is an interview with GoldMine’s GM and Vice President Paul Petersen. Read the rest of this entry »
This interview is part of an on-going series on the most important things industry executives have learned in business and life. The series is here on CRM Radio and here on our sister program SLMA Radio.
From the firm that has trained over 35,000 salespeople in 1,000 firms worldwide comes the consummate book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method . Read the rest of this entry »