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CRM Radio by GoldMine

20
Aug 2018

Are tacos “content”?

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Mmmm...tacos are tasty and many people love to sit down to something yummy. Your digital content is no different and we are serving up an appetizing conversation about creating high-quality content for your business. Our podcast guest is Chris Reid of Constant Content - join us as we discuss how to tell your brand story, drive SEO and win sales! Free tacos not included. 

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7
Aug 2018

How to leverage digital marketing everyday

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Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort.

Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.

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24
Jul 2018

How to Speed Up Customer Acquisition & Win Big Contracts with Jill Konrath

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Paul Petersen interviews Jill Konrath, author of More Sales in Less Time. Jill Konrath’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Jill’s newsletters are read by 125,000+ sellers worldwide. Her popular blog has been syndicated on numerous business and sales websites.

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13
Jul 2018

Small Business Trends in Social Selling.

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THURSDAY - 7/12 11am Pac - We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.

 

26
Jun 2018

Why an Unqualified, Naked Sales Lead is Obscene

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Salespeople will tell you that the most obscene thing they receive from marketing is a naked, unqualified sales lead. This is a stripped down sales lead that has nothing on it except what is mandatory and that usually doesn’t include budget, authority, need and time frame for purchase.  
 
Why it Matters:
 
"The interesting thing is that no salesperson should receive a naked sales lead today.  It isn't necessary with the tools that are available to marketing."

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11
Jun 2018

How the P&L Should Be Measured To Increase Revenue

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This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience.  In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about:

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30
May 2018

How to Fix the Broken Customer Experience

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It's all about the Power of Lifecycle Marketing

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With all of the technology, some say in spite of the technology, many believe  the customer experience is broken.  Is it due to too much technology and no leadership? In this interview Augie MacCurrach gives us hope that lifecycle marketing can solve the issue and bring a predictable bottom line ROI if the CMO is smart enough, clever enough and has the CEO’s backing. This is episode one. 

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30
May 2018

Bertuzzi: Quick Ideas for Turning Sales Around

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Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back.

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A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn

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16
May 2018

How long does it take a sales manager to turn around inside sales?

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How Much Time Does A New Sales Manager Have to Turn Around Inside Sales?

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2
May 2018

Is Sales Training Needed?

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Listen on iTunes while surfing! 

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When to decide that Sales Training is Needed to Overcome Sales Shortfalls

After three months, sales are slipping and the sales manager is on the hot seat in the staff meeting. Everyone in the c-suite chimes in on what’s causing the slump. One of the things that always surfaces is, lets retrain the reps. It is as if they forgot:

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