
CRM Radio host Paul Petersen interviews Gene Marks. In this program Marks says that if companies want to succeed with their CRM system they need to invest in their people first. The result is a successful CRM system, growing sales, a clean database and a high value for the company.
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Anthony Iannarino, author, speaker and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this interview with the host Paul Petersen he covers:
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- We chat with Brian about his podcast on the business value of Facebook and Instagram: we will discuss the key takeaways and why this was so popular.
- There will be an update on social media trends for B2B.
- We'll have some fun discussing his latest "gadget. Do they make gadgets any more? - Find out.
- Find out if you have FOMO: fear of missing out - Don't miss it!
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Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort.
Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.
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Paul Petersen interviews Jill Konrath, author of More Sales in Less Time. Jill Konrath’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Jill’s newsletters are read by 125,000+ sellers worldwide. Her popular blog has been syndicated on numerous business and sales websites.
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THURSDAY - 7/12 11am Pac - We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.
Salespeople will tell you that the most obscene thing they receive from marketing is a naked, unqualified sales lead. This is a stripped down sales lead that has nothing on it except what is mandatory and that usually doesn’t include budget, authority, need and time frame for purchase.
Why it Matters:
"The interesting thing is that no salesperson should receive a naked sales lead today. It isn't necessary with the tools that are available to marketing."
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