How to leverage digital marketing everyday

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.

Some of what they will cover includes:

• What are the overall trends you are seeing  (big picture, what you are working on)
• What are the challenges fo getting the most – especially for SMBs with tighter budgets and higher expectations
• What are some of the mind sets that block transformation  (results)
• What role can CRM play, if any

About our Guest, Douglas Karr:

Douglas Karr owns DK New Media. They did due diligence for $3 billion worth of acquisitions in the space and helped countless companies become successful – including SmartFocus, Angie’s List, GoDaddy, Chase Paymentech, Salesforce Marketing Cloud, Compendium, and dozens of startups that they work with.

• Wiley Published Author: Corporate Blogging for Dummies
• Recognized by Heinz Marketing: Top 25 Marketing Influencers in the World
• Recognized by LinkedIn: Top 25 Social Media Experts to Follow

Douglas speaks on a variety of topics, including:

Social Selling – Proven methodologies for enterprise sales organizations to optimize their social media presence, build authority and trust via social media, and drive referrals and sales.

Consumer Buying Journey – Companies have struggled to adopt to new media and are seeing their marketing and sales suffer. This session educates your corporate leadership on how their buyers’ behaviors are changing so that there’s buy-in to new-media adoption.

Content Marketing – Content production is labor and time-intensive but your organization continues to struggle to see the return on investment. This speech helps your content team set goals and build a world-class content library that is superior to your competitors and drives engagement and response.

Marketing Stack – What is the elusive holy grail of marketing technology platforms? How do you determine what to purchase, how much to budget, and how to implement an omnichannel strategy that increases the return on investment while reducing the resources needed to operate it.

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How to Speed Up Customer Acquisition & Win Big Contracts with Jill Konrath

Paul Petersen interviews Jill Konrath, author of More Sales in Less Time. Jill Konrath’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Jill’s newsletters are read by 125,000+ sellers worldwide. Her popular blog has been syndicated on numerous business and sales websites.

Speaker

Jill Konrath is also a frequent speaker at sales conferences and kick-off meetings. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. Her clients include IBM, GE, Microsoft, Wells Fargo, Staples and numerous mid-market firms.

Author

Jill is the author of three bestselling, award-winning books. Her newest book, Agile Selling shows salespeople how to succeed in a constantly changing sales world. SNAP Selling focuses on what it takes to win sales with today’s crazy-busy buyers. And Selling to Big Companies provides step-by-step guidance on setting up meetings with corporate decision makers.

Thought Leader

As a business-to-business sales expert, Jill’s ideas and insights are ubiquitous in multiple forums, both on and offline.

Small Business Trends in Social Selling.

THURSDAY - 7/12 11am Pac - We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.

Why an Unqualified, Naked Sales Lead is Obscene

GoldMine Product Review: Interview with GM Paul Petersen

Listen while you take the last cookie on iTunes 

This product review is an interview with GoldMine’s GM and Vice President Paul Petersen.  Read the rest of this entry »

5 Most Important Things Stacy Gentile has Learned about Business and Life

Listen while you're golfing when you're supposed to be at church on iTunes

As part of our ongoing series of interviews on what executives have learned in business and life we spoke with Stacy Gentile, Marketing Manager - Goldmine CRM (a division of ivanti).  Read the rest of this entry »

5 Most Important Things Paul Petersen of Goldmine has Learned in Business and Life

Listen while you're sneaking a cookie on iTunes

This is an on-going series of interviews with executives on SLMA Radio and CRM Radio.

Paul Petersen, GM and VP of Goldmine Software shares his struggles from a young man to adjust to the realities of business.  He has worked for 7 CEO’s as a senior manager and each taught him that he must consider being:

1. Adaptability: He had to accept and participate in change; He has had 7 CEOs – all good guys, but different. He chose to participate rather than fight it (excepting criminal or ethical lapses)
2. An “idea” is NOT a “plan”: many a good idea goes unfulfilled for want of execution. Have an idea? Enlist others to help -- have a bias for action.
3. Communicating is hard – He learned more from listening than speaking. And by listening, he was more relevant for what  he heard
4. No one Cares what you did (or know) – only what you do now. No one says “tell us about software in the old days, Mr. Petersen” or cares about his thoughts on Fleetwood Mac before the girls joined.
5. Make your boss look good (and team) – don’t be a kiss ass, but be supportive, do what you can to help others succeed; offer praise, cooperation – and phrase critiques gently.
6. Lastly Bonus: have coping strategies: Pick your battles, be active, do stuff /press on

What do you do with a Naked Sales Lead?