Many managers give lip-service to the thought that marketing and sales is a science driven by data, and repeatable processes. In reality very few managers know the science of marketing and sales well enough to make good on the promise of a repeatable process to create demand and close sales. Our guest this week is a principle at SBI, Dan Perry who will tell us why science dominates sales and marketing more than ever before and how it can be implemented. The host is Jim Obermayer.
About our Guest Dan Perry Read the rest of this entry »