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CRM Radio by GoldMine

Mar 2019

Why the Sales Pipeline is Marketing’s Responsibility


In this episode, host Paul Petersen interviews Heinz Marketing CEO Matt Heinz and they discuss that the primary job of marketing is to build a pipeline.   Heinz said it isn’t marketing’s responsibility just to build more visitors, tweets, likes, etc., but to generate a sales pipeline that is valued by salespeople.   They discuss:

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Jun 2017

Will Artificial Intelligence Replace Marketing People – Matt Heinz


This is the 4th in a series of interviews with industry leaders about artificial intelligence’s impact on the marketing departments head count.  Our questions for Matt Heinz, founder of Heinz Marketing explore the uses of AI and the impact it has to create or eliminate jobs and job functions in marketing.  The host is Jim Obermayer Read the rest of this entry »