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CRM Radio by GoldMine

May 2019

Trish Bertuzzi: Getting Buyers to Engage is the Hardest Part of the Sales Process


In this free wheeling session, Trish Bertuzzi CEO of the Bridge Group discusses problems and cures for the most irritating and persistent sales issues facing C-Level Executives today.  CRM Radio Host, Stacy Gentile asked Trish what advice she can give to C-level Executives and she replied, “You need to be an expert at Sales and Selling.  Everything else, secondary.  If you won’t get it, no one else will.” 

When asked about solving sales probles, she said it  is not a one-size fits all approach, the sales process may be the most revealing indicator of issues, and the content wars of the last few years may not have helped the salespeople. 

Bertuzzi discussed her book, The Sales Development Playbook. This book encapsulates her three decades of practical, hands-on experience. It presents six elements for building a new pipeline, and accelerating revenue growth with inside sales.

About Trish Bertuzzi

Trish Bertuzzi helps Sales & Marketing Leaders make the big decisions: on implementation, strategy, productivity & performance, process, technology and tools.  Every day, Trish and her team works with senior leadership on the big picture, with inside teams through hands-on implementations and with the entire sales community through its research & publishing.

The Sales Development Playbook available on Amazon

Winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013 - 2017).  In 2016 she was added as a key contributor to the Salesforce Sales Thought Leadership Program sharing insights through their blog and thought leadership events.

About the Bridge Group

The Bridge Group was founded to help B2B technology companies build world-class Inside Sales teams. Since 1998, it has helped over 320+ companies build, expand and optimize Inside Sales - building pipeline, generating revenue and redefining the image of the profession. In 2016 the Bridge Group expanded its offerings to include Account Based Revenue (ABR) services. With these services they help companies launch strategies that drive bigger deals in bigger companies.

May 2018

Bertuzzi: Quick Ideas for Turning Sales Around

Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back.


A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn

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May 2018

How long does it take a sales manager to turn around inside sales?


How Much Time Does A New Sales Manager Have to Turn Around Inside Sales?

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