Todd Cohen testifies that siloed companies are mediocre companies that eventually die. They die because sales and marketing are siloed. They die because employees, regardless of job title don’t understand that when they serve the customer well, they are in sales. They die because company departments don't talk to one another.
Todd says they can be in manufacturing or finance, it makes no difference, every action they take serves the customer. He’s got opinions and examples of solving the silo problem in this interview with the host Stacy Gentile. Cohen discusses:
- Everybody in the company is in sales
- Job titles are limiting and useless
- Marketing can’t craft messages that sell without talking to customers
- We are all in an experiential economy
- Everyone in the organization, by the nature of their job, is in sales
- No one works in a back office; There is no back office
- CRM is a transparency system and process for sales and marketing
- People set your company apart from competitors
- Everyone in a company has a connection to the customer
Cohen is the author of two books, Stop Apologizing and Start Selling and Everyone’s in Sales.
About our guest:
Todd Cohen’s proven strategy of Sales Culture™ has helped to revolutionize the sales success for franchises, trade groups, and organizations, including Subaru of America, Inc., Ernst and Young, The UPS Store, Inc., The Canadian Franchise Alliance, Corning, Inc., The NFL-PA and PNC Bank. Todd uses his unparalleled expertise, unique insights, and memorable examples to engage, motivate and educate audiences in the United States and around the world. He delivers more than 90 keynote addresses a year, speaking to audiences as small as five people and as large as 5,000.
When Chad Pullitt talks you have to listen, and this show with host Stacy Gentile is no different. Pullitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hard core paid performance marketing is stressed and moving up funnel. What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful. Listen and learn.
About our guest, Chad Pollitt:
VP of Marketing, Co-Founder, Professor, Author, Board Member x 3, International Keynote Speaker & former US Army Commander
A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today.
Chad has been creating profitable online campaigns for over 16 years for some of the world's most recognizable brands, while delivering tens of millions of dollars of tracked return. Over the last ten years has delivered over 100,000 leads and 24,000 marketing qualified leads. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
Since early 2002, Chad has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.