Plus modern buyers have four attributes modern sellers must address!
Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case. In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's approaches and gets into the methods of today’s most successful salesperson: Social Selling. Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople.
Mario and host Stacy Gentile discuss:
- Modern Buyers share four social engagement traits
- Why every sales representative needs a LinkedIn profile
- What he means by saying cold calling is dead but prospecting is up
- Sellers must leverage the omni-channel approach to prospecting
About Mario Martinez:
As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for small to large fortune 100 sales teams. He's made his way into the 100% + Club 15 / 18 years while in corporate!
You may also like:
Vengreso Blog
Modern Marketing Engine Podcast
Selling with Social Podcast
___________________________________________
CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel. GoldMine is the sponsor of CRM Radio.
The CRM industry keeps getting flooded by new (and not so new in features) CRM Systems because the dissatisfaction level of current CRM users is very high. It’s said that 40% of the sales reps on a CRM system don’t comply with the company CRM standards or policies. 83% of senior executives complain that their people aren’t properly using the CRM system.
Read the rest of this entry »
Don’t Get Comfortable in Marketing
Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing.
Read the rest of this entry »
CRM Systems are getting bigger and more complicated. In the process, the pivotal end user of the system, not the buyer of the system, has been ignored. And if the end user, the salesperson can’t easily use the system, nothing else matters.
Read the rest of this entry »
She’s serious with humor, laughs when making a thoughtful point and you know as you listen that she speaks with authority and truth. Colleen Francis of Engaged Selling talks with host Stacy Gentile about the issues around poor, poor sales coaching. They discuss:
Read the rest of this entry »
Todd Cohen testifies that siloed companies are mediocre companies that eventually die. They die because sales and marketing are siloed. They die because employees, regardless of job title don’t understand that when they serve the customer well, they are in sales. They die because company departments don't talk to one another.
Read the rest of this entry »
When Chad Pullitt talks you have to listen, and this show with host Stacy Gentile is no different. Pullitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hard core paid performance marketing is stressed and moving up funnel. What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful. Listen and learn.
Read the rest of this entry »
