It takes an expert who has worked in digital marketing for a long time with dozens and dozens of companies to nail the 5 mistakes (maybe myths) in Digital Marketing that cause the average company lost revenue. In this program, host Stacy Gentile interviews Maggie Strevell, president of Naper Solutions.
Maggie and Stacy knockdown paid search myths, mobile-friendly absences, fear that digital marketing is too expensive, the fable about bad company reviews, and the number one fairytale about the emails you send.
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In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman. Both have recently returned from Content Marketing World in Cleveland, Ohio.
There was a huge disconnect, both said, between the speakers and marketers in the trenches; there were also few actual CMOs as presenters. While there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there were not that many doers from the marketing world.
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In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman. Both have just returned from Content Marketing World in Cleveland, Ohio, and while there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there were not that many doers from the marketing world.
There was a huge disconnect, both said, between the speakers and marketers in the trenches; there were also few actual CMOs as presenters.
Read the rest of this entry »
Add the CRM Radio skill to your Alexa capable device to play the most recent or choose from a list.
The host for CRM Radio, Stacy Gentile, said that of all the guests he invited this year, Dora Lutz is the one he looked forward to most. She is the author of “The Aspirational Business” and the founder and president of GivingSpring. In this interview, Stacy asks and Dora answers:
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Plus modern buyers have four attributes modern sellers must address!
Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case. In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's approaches and gets into the methods of today’s most successful salesperson: Social Selling. Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople.
Mario and host Stacy Gentile discuss:
- Modern Buyers share four social engagement traits
- Why every sales representative needs a LinkedIn profile
- What he means by saying cold calling is dead but prospecting is up
- Sellers must leverage the omni-channel approach to prospecting
About Mario Martinez:
As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for small to large fortune 100 sales teams. He's made his way into the 100% + Club 15 / 18 years while in corporate!
You may also like:
Vengreso Blog
Modern Marketing Engine Podcast
Selling with Social Podcast
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CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel. GoldMine is the sponsor of CRM Radio.
The CRM industry keeps getting flooded by new (and not so new in features) CRM Systems because the dissatisfaction level of current CRM users is very high. It’s said that 40% of the sales reps on a CRM system don’t comply with the company CRM standards or policies. 83% of senior executives complain that their people aren’t properly using the CRM system.
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Don’t Get Comfortable in Marketing
Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing.
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CRM Systems are getting bigger and more complicated. In the process, the pivotal end user of the system, not the buyer of the system, has been ignored. And if the end user, the salesperson can’t easily use the system, nothing else matters.
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