CRM Radio by GoldMine header image 1

CRM Radio by GoldMine

15
Apr 2019

Siloed Mentalities Kill Companies, But There is a Cure

 20190411-crm-tweet-cohen.jpg

Todd Cohen  testifies that siloed companies are mediocre companies that eventually die.  They die because sales and marketing are siloed.  They die because employees, regardless of job title don’t understand that when they serve the customer well, they are in sales.  They die because company departments don't talk to one another. 

Read the rest of this entry »

12
Apr 2019

Times Are Changing Rapidly for Content Marketing – Expert Advice from Chad Pullitt

 20190404-crm-tweet-pollitt.jpg

When Chad Pullitt talks you have to listen, and this show with host Stacy Gentile is no different.  Pullitt says that the future of marketing is entering a new phase.  Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hard core paid performance marketing is stressed and moving up funnel.  What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful.   Listen and learn.

Read the rest of this entry »