Todd Cohen testifies that siloed companies are mediocre companies that eventually die. They die because sales and marketing are siloed. They die because employees, regardless of job title don’t understand that when they serve the customer well, they are in sales. They die because company departments don't talk to one another.
When Chad Pullitt talks you have to listen, and this show with host Stacy Gentile is no different. Pullitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hard core paid performance marketing is stressed and moving up funnel. What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful. Listen and learn.
Best practices in customer relationship management (CRM Management) from GoldMine CRM and host Paul Petersen
