The Technologies New Businesses Absolutely-Must-Have in the 1st Year

Stacy Gentile is responsible for global marketing operations at GoldMine CRM and he is also a business writer for online Forbes.com as part of their communications council.

With more than two decades of marketing experience, Gentile  has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading brands on experiential marketing efforts. Additionally, he also served as a recon platoon sergeant with the U.S. Army and has a degree in International Relations from the University of Wisconsin.

Read the rest of this entry »

How the P&L Should Be Measured To Increase Revenue

This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience.  In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about:

Read the rest of this entry »

Defining Your Event Purpose & Target Audience, Press Kit and Revenue Tip

CRM is all about the customers. But you need to get your company mission, statements and more to them so they have the accurate picture of what your company is about, what your leadership stands for and their credibility. Read the rest of this entry »