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CRM Radio

Dec 2017

5 Most Important Things Paul Tashima has Learned in Business and Life

December 12, 2017

Listen while you're sneaking french fries from take-out on the way home on iTunes


As part of our ongoing series of interviews on what executives have learned in life we spoke with Paul Tashima, CEO of about the 5 Most Important Things he has learned in business and life.  Paul discussed:

  • Why an early network is so important to keep executives on track
  • Form a lesson Learned at Eloqua, why markets aren’t always fair
  • Why building the right culture is more important that you think
  • How pivoting and timing is something you can’t miss
  • What it means to double down on the bright spots and not what’s wrong

The host is Jim Obermayer

About Paul Teshima

Paul is the CEO and Co-founder of, a modern sales platform that uses artificial intelligence to provide sales teams with actionable insights on their target customers.

He is a successful technology executive who has run Services, Customer Success, Account Management, Support and Product Management teams.

As part of Eloqua’s executive team, Paul helped lead the company from $0 to over $100 million in revenue, then through IPO and a successful acquisition for $957 million by Oracle.

He’s a firm believer that company culture trumps strategy every time, and that storytelling is an essential part of creating a business. He has a successful track record as a leader with a strong focus on sales and customer engagement.

More from Paul Teshima on SLMA Radio:

Will AI Replace Marketing Jobs?

About was co-founded in 2014 by former Eloqua executives, Paul Teshima and Steve Woods. After having successfully guided Eloqua to a market leading position in marketing automation from $0 to over $100 million in revenue, then through IPO and acquisition by Oracle for $957 million, Teshima and Woods recognized another massive challenge to solve – this time, however, it was on the sales side.

The best sales professionals understand that people buy from people they know, like and trust. In a world that’s becoming overloaded with information, it’s becoming harder to build trusted, authentic relationships with buyers and existing customers. This is where Teshima and Woods saw the biggest challenge, and the biggest opportunity yet to be solved.

Sponsor for this show:


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This is the Tools And Technology report in The CRM Playbook For 2017.