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CRM Radio by GoldMine

Dec 2017

Book Review: Close Deals Faster with John Asher - 10K Copies Sold the 1st Day on Amazon

December 19, 2017

Listen while you're trying to make the sales forecast look better on iTunes


From the firm that has trained over 35,000 salespeople in 1,000 firms worldwide comes the consummate book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method . This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages author John Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales.   Salespeople don’t need tricks, or closing tactics, scripts or presentation skills, they need a process.  In this interview with the author we discuss how John Asher successfully developed the Asher Strategies method and why so many salespeople use it worldwide.  The host, Jim Obermayer asks why the book has received such a strong welcome in only its first month, what’s different about the Asher Strategies and who salespeople and sales manager benefit.

  • The book sold 10,000 copies on its first day offer on
  • Hardcover: $22.18 on Amazon
  • 260 Pages – Three Parts: Ten Chapters

About John Asher

Asher is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs.  He is the #1 rated Vistage Speaker on sales and was awarded the Vistage Lifetime Speaker Achievement Award (2015)

He co-founded an engineering firm in 1986. He and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. During his tenure as CEO, the company acquired seven other engineering and software development companies. His team sold the company in 1997 after growing annual revenue to $165m.

In 1998, he co-founded a sales advisory services practice, Asher Strategies that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years.

Asher is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He served as the captain of two nuclear submarines.  He has a MBA from George Washington University.  He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012.

About Asher Strategies

With so many sales training firms available today, Why ASHER Strategies?  Start with the thousands of sales people enjoying proven results.

It is simple and unique. The ASHER Strategies Five Factors for Sales Success Formula is easy to understand and loaded with tools that help organizations execute this formula for each and every one of their salespeople. The Five Factors for Sales Success was developed from over 35 years of studying sales and over 300 different books written about sales. The ASHER training manuals are literally “Sales Cliff Notes” giving you the best concepts and ideas written about sales all in one manual. ASHER Strategies sales expertise comes from experience in selling within commercial, government and government contractor sales environments and brings the best practices of each to your organization. 

It works. After training over 50,000 sales people, in every situation when they have taught the sales skills to a sales person that has a natural aptitude for sales, an increase in sales has been the result. Companies who have had their salespeople trained by ASHER facilitators have experienced an average of:

o   17% increase in sales from acquisition of new customers

o   45% reduction in sales cycle time

o   22% increase in sales of high-margin, add-on business to current customers

You Can Relax...because we've done this before. Since 1997, ASHER Strategies has assessed the natural aptitude of over 50,000 sales people, trained over 35,000 sales people and improved the sales processes in over 1,000 companies.

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This is the Tools And Technology report in The CRM Playbook For 2017.