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CRM Radio

Jan 2018

Defining Your Event Purpose & Target Audience, Press Kit and Revenue Tip

January 17, 2018

CRM is all about the customers. But you need to get your company mission, statements and more to them so they have the accurate picture of what your company is about, what your leadership stands for and their credibility. Presenting YOUR message in an easy to access way is a start to ensure they learn about you from you. Susan Finch has some tips for an online press kit for your company - no matter the size, even for solos.

Our next segment is with Lany Sullivan of Events by Lany. Lany's expertise is events. But before the event begins, you need to define WHY you are having the event, and your target audience.

In events there are 5 different areas that will help you build a solid foundation for your event.

  1. Defining Your Purpose & Goals
  2. Identifying Your Target Audience
  3. Creating an Amazing Experience
  4. Budget Planning & Management
  5. Setting an Event Timeline

Then we have our guest, Lori Richardson, CEO of Score More Sales, giving us her top revenue tip. Hint: It's free and right at your fingertips.

Rooted in Revenue is a weekly podcast with hosts, Lany Sullivan and Susan Finch. You can subscribe to never miss an event: and go through past episodes for guides and free tips to get you started.


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