From Artificial Intelligence’s early 1950s discussion to Machine Learning’s (ML) follow-on a few years later, we have always been fascinated with the potential for machines that think. In the past few years Business Intelligence has surfaced as just another name for AI and ML and now there is the mad rush to get machines to think and to take action for us. Everyone has to admit that AI is making its way into the manner in which inside sales people prospect, work and sell. In this interview with InsideSales’ CMO Mike Plante we will search out ways that inside sales rep productivity is changing for the better.
About our Guest Mike Plante Chief Marketing Officer
Mike Plante joined InsideSales.com in January 2014, and brings more than 30 years of experience in technology marketing, strategy, product management and sales. Previous to InsideSales.com, Mike helped drive growth strategies for award-winning and category-leading products, such as GoToMeeting and GoToMyPC, as vice president of product marketing, marketing strategy and operations for the $730 million SaaS division at Citrix. Prior to Citrix, Mike spent nine years at Symantec, where he was the vice president of product marketing and marketing strategy. In this role, he was responsible for go-to-market and growth strategies for the $2 billion Norton portfolio of products. Before this role, Mike led Symantec’s European consumer marketing organization, a 36-member team responsible for delivering $540 million in annual sales from consumers and small businesses across Europe.
InsideSales.com offers the industry’s leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, engagement tracking, forecasting and rep motivation. InsideSales.com has received numerous accolades for its technology, including being named to the CNBC Disruptor 50 and Forbes Cloud 100 lists and earning recognition as one of the fastest growing companies, according to Inc. InsideSales.com enterprise customers include ADP, Microsoft and Groupon.