CRM Radio header image 1

CRM Radio

Feb 2021

How is AI Powering Decisioning Which Benefits a Sales Person’s Productivity

February 9, 2021


When it comes to CRMs, AI and other systems salespeople feel changes in systems benefits management not salespeople. Points covered:

How does this AI product benefit the salesperson themselves?
Does it help them schedule their calling?
Does this function give better qualified leads, which would eliminate the 55% of the people not going to buy?
Does it help in forecasting?
Does it shorten the time to close a lead?
Who is the special for, management or sales person?
AND is it a special for the customer - what does it do for them?

To get the answers to these questions, join Susan Finch and her guest, Matthew Nolan. Matt is the Senior Director of Product Marketing for Marketing, AI, and Decision Sciences at Pega.



Pegasystems is the leader in cloud software for customer engagement and operational excellence. If you’ve driven a car, used a credit card, called a company for service, opened an account, flown on a plane, submitted a claim, or performed countless other everyday tasks, chances are you’ve already interacted with Pega. For the past 30 years, their technology – CRM, digital process automation, robotics, AI, and more – has empowered the world’s leading companies to achieve breakthrough results.