Is CRM Turning into Service Relationship Marketing?

Has CRM it lost its way in its evolution? In this interview with Aptean’s CRM expert Imad Alabed, we’ll tackle the how CRM systems have evolved, what it means to service relationship marketing and how business intelligence is influencing the more aggressive B2B companies. The host is Jim Obermayer.

Our Guest Imad Alabed

Imad Alabed has over 15 years of experience in the Customer Relationship Management space. Imad started his career as CRM technical consultant and spent more than 10 years implementing and integrating CRM solutions for numerous clients across a variety of industries. During the past 5 years, Imad shifted his focus to CRM product management and is responsible for evolving CRM to ensure that client’s needs are met  Imad holds a bachelor’s degree in Electrical Engineering from Boston University (United States) and Master’s Degree (MSc) in Management Information Systems from Concordia University (Montreal, Canada).

About Aptean

Aptean is a leading provider of mission critical enterprise software solutions. We build and acquire industry-focused solutions to support the evolving operational needs of our customers. Our solutions help nearly 6,500 organizations stay at the forefront of their industries by enabling them to operate more efficiently, thereby ensuring higher customer satisfaction.

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