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CRM Radio by GoldMine

Mar 2019

Are You Half Prepared as a Salesperson?


Keenan, the author of Gap Selling is the CEO of A Sales Guy  and the guest for host Paul Petersen on CRM Radio.  This program is part book review and a lot of sales training as Keenan discusses:

  • Myths that we are taught by our mothers
  • The sales gap that is stopping most salespeople from succeeding
  • Why it’s not about telling but all about learning
  • Why he never trusts a customer or prospect to tell him what they want
  • Why the gap is where the value resides
  • Why salespeople have to stop chasing pain
  • Why expanding the gap expands sales results
  • What to do when the sales manager sends you out half-prepared

About Keenan

Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.  Keenan is also the author of Not Taught.

Gap Selling


Kindle: $9.99

Hardcover: 26.93

Barnes and Noble

              Hardcover: $27.00

Mar 2019

How to Reach the Prospect’s Unconscious Pain and Close the Deal


Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. 

Patrick reveals why traditional thoughts into a buyer’s preference for a product is based on false research and how the Persuasion Code can be used by anyone to increase revenue if they understand the basic principles. 

About the Persuasion Code

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime is available from all fine booksellers. This book, published by Wiley, was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences. Get on the cutting edge of neuroscience from a book written by the team behind the world’s first neuromarketing agency.

In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success. Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery.

Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales.

In a previous book releaseNeuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, the authors started the field of neuromarketing. Dr. Christophe Morin and Patrick Renvoise, sold over 200,000 copies and the book was translated in 12 languages. Since 2002, this book has been the go-to text for customers looking to use revolutionary sales and marketing practices.

The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world.

The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence. 

Mar 2019

Why the Sales Pipeline is Marketing’s Responsibility


In this episode, host Paul Petersen interviews Heinz Marketing CEO Matt Heinz and they discuss that the primary job of marketing is to build a pipeline.   Heinz said it isn’t marketing’s responsibility just to build more visitors, tweets, likes, etc., but to generate a sales pipeline that is valued by salespeople.   They discuss:

  • Marketing has to deliver consist results
  • Why it’s a struggle to get marketing to understand their goal is to build a pipeline
  • There has to be good technology to bridge the gap between marketing and sales
  • Marketing has to put cheese in the right place
  • Marketing has to have the right activities, processes and systems to deliver pipeline
  • Sales and marketing have to agree on what the right metrics are
  • You have to generate metrics to buy a beer

About Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens

Feb 2019

Explainable AI, Progression and Trends


Join host Paul Petersen and Amy Guarino, COO of Kyndi as they discuss the current state of AI, how it's progressed, trends – and when companies can expect see it applied in their business. They will also talk about who companies might deal with that are using it. The underlying topic is explainable AI.

  • How AI is the alternative to deep learning
  • Why AI can be the antithesis to the "Block Box"
  • How AI can streamline regulated businesses

About our guest Amy Guarino:

Over the past 25 years, Amy has been an accomplished business leader who uses sales, marketing and management methods learned at IBM to quickly drive results at startup and mid-size companies. Prior to joining Kyndi as Chief Operating Officer, she spent eight years at Marketo, as the Vice President of Business Development.

Amy has a B.A. from the University of Notre Dame. She was selected to the Forbes Forty over 40 list, and recognized as one of the Top 100 Women of Influence in the Silicon Valley. She has served on numerous boards, in addition to advising Silicon Valley startups.


Kyndi is an artificial intelligence company that’s building the first Explainable AI platform for government, financial services, and healthcare. Our product exists because critical organizations cannot use “black box” machine learning when they are required to explain the reason for any decision. With its mission to optimize human cognitive performance, Kyndi is transforming business processes by offering auditable AI systems. Kyndi’s products and solutions also help to mitigate the human bias that can arise in the process of extracting knowledge and answers from data.


CRM Radio is hosted by Paul Petersen, G.M. an Vice President of GoldMine CRM.  CRM Radio is sponsored by GoldMine CRM.  

Feb 2019

Do Sales People Have Digital Dementia?


Paul Petersen interviews Jill Konrath, author of the book, "More Sales in Less Time." Jill Konrath’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Konrath and host Paul Petersen discuss how digital dementia is affecting both the seller and the buyer. The talk about:

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Jan 2019

How to Get Your Product to be Talkable - Jay Baer with Paul Petersen Podcast


Jay Baer is the author of six books, well known as  keynote speaker, and the principle of Convince & Convert a consultancy. During this interview with host Paul Petersen, Jay discusses his new book and how to get your company to be talkable.

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth 

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Jan 2019

Successful CRM Deployment is Culture Driven


CRM Radio host Paul Petersen interviews Gene Marks. In this program Marks says that if companies want to succeed with their CRM system they need to invest in their people first. The result is a successful CRM system, growing sales, a clean database and a high value for the company.

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Jan 2019

What Makes Technology Dehumanizing? - Bryan Kramer


With over 300,000 social fans and followers, and an intimate understanding of the intricacies of social technologies and social behaviors, Bryan is both a practitioner and authority on the subject of being human on- and offline.

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Jan 2019

Does your Content Marketing Connect Emotionally?


Our podcast guest is Chris Reid of Constant Content - join us as we discuss how to tell your brand story, drive SEO and win sales! Chris discusses:

  • What is good content?
  • Does content have to connect emotionally? 
  • What the the table stakes for starting a content marketing program?
  • How do you get see and create awareness for your products and company 

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Jan 2019

Social Media Trends Plus Brian Fanzo’s Latest Gadget

  • We chat with Brian about his podcast on the business value of Facebook and Instagram: we will discuss the key takeaways and why this was so popular.
  • There will be an update on social media trends for B2B.
  • We'll have some fun discussing his latest "gadget. Do they make gadgets any more? - Find out.
  • Find out if you have FOMO: fear of missing out - Don't miss it!

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