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CRM Radio by GoldMine

27
Dec 2018

Branding Returns - Is Digital is Too Cheap? - 5 Minutes with Douglas Karr

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype.

Marketers are returning to traditional branding - but that shouldn’t eliminate digital. Digital marketing enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort.

Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.

The original 30 minute program is here:

How to leverage digital marketing everyday

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11
Dec 2018

Jay Baer - Using Technology as a Marketing and Customer Service Competitive Advantage

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Jay Baer is the author of six books, well known as  keynote speaker, and the principle of Convince & Convert a consultancy. During this interview with host Paul Petersen, Jay discusses how to use technology in new and different ways to bring a sustainable advantage to your company.

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28
Nov 2018

Insights from Leading SMB & CRM Pundit Gene Marks

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Gene Marks is the guest for CRM Radio host Paul Petersen as they discuss the future of small business in a growing and occasionally chaotic economy.

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21
Nov 2018

Connection on-line is the new Relationship Model for Business! Kosakowski and Petersen Podcast

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We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.

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5
Nov 2018

Want to create better content? Start here.

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Dave Charest is a content marketer and creator of the One-to-Many Method of content creation.

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24
Oct 2018

Anthony Iannarino: the Most Important 6 Word Question a Sales Rep Can Ask

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Anthony Iannarino, author, speaker and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this interview with the host Paul Petersen he covers:

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10
Oct 2018

How Sharing is Powering the Human Economy

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With over 300,000 social fans and followers, and an intimate understanding of the intricacies of social technologies and social behaviors, Bryan is both a practitioner and authority on the subject of being human on- and offline.

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26
Sep 2018

The Technologies New Businesses Absolutely-Must-Have in the 1st Year

crm-20180927-gentile.jpgStacy Gentile is responsible for global marketing operations at GoldMine CRM and he is also a business writer for online Forbes.com as part of their communications council.

With more than two decades of marketing experience, Gentile  has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading brands on experiential marketing efforts. Additionally, he also served as a recon platoon sergeant with the U.S. Army and has a degree in International Relations from the University of Wisconsin.

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11
Sep 2018

Brian Fanzo: Translating Geekspeak while Simplifying the Complex.

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  • We chat with Brian about his podcast on the business value of Facebook and Instagram: we will discuss the key takeaways and why this was so popular.
  • There will be an update on social media trends for B2B.
  • We'll have some fun discussing his latest "gadget. Do they make gadgets any more? - Find out.
  • Find out if you have FOMO: fear of missing out - Don't miss it!

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29
Aug 2018

Petersen Shares Stories of Things He has Learned in Life

Listen on iTunes while you're sneaking a cookie

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Paul Petersen, GM and VP of Goldmine Software shares his struggles from a young man to adjust to the realities of business.  He has worked for 7 CEO’s as a senior manager and each taught him that he must consider being:

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