This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience. In this episode Augie MacCurrach, CEO of Customer Portfolios discusses how and why a company should look at their P&L differently, through a different lens. He talks about:
It's all about the Power of Lifecycle Marketing
With all of the technology, some say in spite of the technology, many believe the customer experience is broken. Is it due to too much technology and no leadership? In this interview Augie MacCurrach gives us hope that lifecycle marketing can solve the issue and bring a predictable bottom line ROI if the CMO is smart enough, clever enough and has the CEO’s backing. This is episode one.
Rapid insights from Trish Bertuzzi's interview on how long it takes to turn bring sales back.
A new sales manager comes in with promises to turn the situation around, even though he or she doesn’t know what caused. So how much time will it take to turn
How Much Time Does A New Sales Manager Have to Turn Around Inside Sales?
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When to decide that Sales Training is Needed to Overcome Sales Shortfalls
After three months, sales are slipping and the sales manager is on the hot seat in the staff meeting. Everyone in the c-suite chimes in on what’s causing the slump. One of the things that always surfaces is, lets retrain the reps. It is as if they forgot:
The Only Way to Get the Squabbling Siblings of Sales and Marketing to Grow Up: Get a Service Agreement
They work independently these marketing and sales departments but they shouldn’t. Their squabbling and fighting often resembles two 6-year-old kids in the back seat of a car pointing at each other and screaming.
Their work should cross operational lines, after all they are on the same team, but they don’t in many (most?) companies. And yet, to reach a company’s revenue target, they must work together. Our guest this week is Christopher Ryan, founder and CEO of Fusion Marketing Partners and he will tackle the importance of a defined, hand on the bible service agreement between the sales and marketing departments.
There is a lot of talk about teamwork but in many organizations that’s all it is TALK.
- How to get started – hint in the executive suite
- What are the unstated expectations?
- Defining sales ready leads, number of inquiries, when they are delivered etc.
- What is it that marketing owns?
- What is it that sales owns?
- How to avoid over-promising by marketing!
- Remember, compensation of salespeople drives behavior!
- Should marketing people be compensated for revenue?
- How to get the plan integrated into sales and marketing everyday functions
About Christopher Ryan
Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has written four books on marketing and information technology, including the recently published Winning B2B Marketing.
About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com
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Laura Patterson: One Minute +Tip on Adding Digital Analytics as a Skill Requirement to Job Descriptions
Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer.
Why it's Important
"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."
More... Read the rest of this entry »
Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers... Read the rest of this entry »