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CRM Radio by GoldMine

29
Oct 2019

Pros and Cons of Social Media,  A Frank Discussion

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Yep, if we fully used all the social media outlets at our disposal, who would have time for work, at least that’s the inference of the discussion about social media between Radio Producer Paul Roberts and the host of CRM Radio Paul Petersen.  Petersen and his side-kick Paul Roberts talk about the pros and cons of social media, the time devoted to it and the difficulty of measuring the return on time invested.    

They discuss Alignable (small business networking) and Linkedin, the love hate attraction of social media networking, and how content management fits into the picture. The program is occasionally humorous, as these two talk about appropriate content for social channels, cross-linking, and they compare the pain of CRM and Social Media adoption. 

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SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio

Funnel Media Group, LLC   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

11
Oct 2019

Selling Isn’t about Pushing Features It’s about Diagnosing – Patrick Renvoise Podcast

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Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency.  Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it all, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. 

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8
Oct 2019

Why the Marketing Stack is Threatening Marketing Management

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Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing. 

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30
Sep 2019

All-Ireland Business Foundation CRM Thought-Leader - Justin J. Small

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Paul Petersen interviews Justin J. Small. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018.  They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses.  Whether a business has five employees or hundreds, Smal says they need a CRM.  Justin continues:

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30
Sep 2019

Guarantee Sales Killer: Salespeople Who Bark Up Unverified Value

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“If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.”

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19
Sep 2019

Trends in Email Marketing or You Can’t Sell to an Angry Person

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Our host, Paul Petersen interviews Steven Pearl, President of Intelliclick about the trends in email marketing they discuss:

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17
Sep 2019

When Sales are Down, First Train the Rest of the Company In Sales

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When sales are down, companies should not turn to training salespeople again and again, they need to train everyone else in company on sales.

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29
Aug 2019

Switching your CRM - Why Switch and How to Switch

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The CRM industry keeps getting flooded by new (and not so new in features) CRM Systems because the dissatisfaction level of current CRM users is very high.  It’s said that 40% of the sales reps on a CRM system don’t comply with the company CRM standards or policies.  83% of senior executives complain that their people aren’t properly using the CRM system. 

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28
Aug 2019

The Six-Word Question Every Salesperson Needs to Use – Iannarino Podcast

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Anthony Iannarino, author, speaker, and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this interview with the host Paul Petersen he covers:

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14
Aug 2019

Myths that Salespeople are Taught by Their Mothers – Keenan with Paul Petersen

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Keenan, the author of Gap Selling is the CEO of A Sales Guy and the guest for host Paul Petersen on CRM Radio. This is pure Keenan at his best, except of course for his books. 

This program is part of a book review and a lot of sales training as Keenan discusses:

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