This is a 2 minute 45 second sales tip from John Asher's interview on CRM Radio about how emotions drive sales decision.
Hear his program here:
Neurscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author J Read the rest of this entry »
The obstacle of any CRM deployment is acceptance and use by salespeople. Read the rest of this entry »
As part of a continuing series of interviews with executives on the 5 Most Important Things they have Learned in Business and Life, we spoke with author and consultant Ruth Stevens. Read the rest of this entry »
In this interview with Larry Caretsky, CEO and Founder of Commence CRM, we discussed how his CRM system has created such a loyal following of users from B2B manufacturers. Read the rest of this entry »
Regardless of the software used and the lead generation programs, the successes of competitive corporations are now based on their ability to manage and access accurate data. Without accurate data, a company is at a severe disadvantage in the B2B market place. Ou Read the rest of this entry »
CRM is all about the customers. But you need to get your company mission, statements and more to them so they have the accurate picture of what your company is about, what your leadership stands for and their credibility. Read the rest of this entry »
Neuroscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research ... Read the rest of this entry »
This product review is an interview with GoldMine’s GM and Vice President Paul Petersen. Read the rest of this entry »
This interview is part of an on-going series on the most important things industry executives have learned in business and life. The series is here on CRM Radio and here on our sister program SLMA Radio.