Jay Baer - Using Technology as a Marketing and Customer Service Competitive Advantage

Jay Baer is the author of six books, well known as  keynote speaker, and the principle of Convince & Convert a consultancy. During this interview with host Paul Petersen, Jay discusses how to use technology in new and different ways to bring a sustainable advantage to your company.

About our guest, Jay Baer:

A fixture in social media, Jay is the most retweeted person in the world among digital marketers, and the second most retweeted person in the world among B2B marketers. He is also an active venture capitalist, and is an investor or advisor to 25 early stage technology and social media companies.

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay speaks approximately 60 times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectations to gain or keep more customers.

Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.

Insights from Leading SMB & CRM Pundit Gene Marks

Gene Marks is the guest for CRM Radio host Paul Petersen as they discuss the future of small business in a growing and occasionally chaotic economy.

With his background in customer relationship management and SMBs Marks is a good sounding board as he and Paul explore the future of CRM in an AI world.  Marks writes daily for The Washington Post newspaper and weekly for Forbes magazine, The Huffington Post website, Inc. magazine, Entrepreneur.com, Fox Business and Philadelphia Magazine.

 About Gene Marks Speaker. Columnist. Small Business Expert

Small business keynote speaker Gene Marks helps small business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions. As a professional speakerand small business expert, Gene has talked at industry conventions, corporate events and professional trade shows.

Gene is also a small business writer. He has authored multiple books for small business owners, and is a featured small business columnist in many national online publications.

Gene has talked at annual meetings, industry conferences, and corporate events.

Marks owns the Marks Group, a Bala Cynwyd, Pa.-based consulting firm that helps clients with customer relationship management. Marks is an author and a certified public accountant, and he writes regularly for The Post’s On Small Business blog. For more about Marks, visit genemarks.com.

Connection on-line is the new Relationship Model for Business! Kosakowski and Petersen Podcast

We talked with Jack Kosakowski, the CEO (US Division) of Creative Agency. We will be covering topics around sales, social selling and Small Business Trends. In particular we will cover how sales people use social media, how to increase conversions, the roll content plays in sales and how its created, along with how SMB owners use and collect data for the sales process. The host is Paul Petersen.

About Jack Kosakowski

His story started as a young and hungry career salesperson that became the CEO of two companies at only 35 years old. Kosakowski's passion for turning social conversations into sales conversations has helped me to be in a position to lead the US division of a Global Marketing Agency and a Global Media company. We work with companies like Paypal, IBM, Samsung, Leadpoint and many other big brands! 

Currently, He is working with some of the fastest growing SaaS companies to help them innovate the way they market and sell. These brands include LeadIQ, Xvoyant, Sales Hacker, Ringlead, Leadsift, Chorus, Gong, and many more! 

Jack has also collaborated with some of the biggest names in sales and marketing including Tony Robbins and Hayley Hobson! 

Kosakowski's passion is to help educate up and coming sales and marketing professionals on the value of using social media to drive more sales conversations and opportunities. Thousands of people have taken one of his online courses and their results have been incredible! 

His content has been featured in Time, Harvard Business Review, New York Times, LinkedIn, Wharton, Entrepreneur Magazine, and many other print and online publications.

Jack said, "It's a beautiful thing when you find a career that aligns with your passion. Every day I wake up excited to go spend my day buried in the world I call "digital paradise."​ Marketing and sales are finally starting to become one and disruption is no longer a dirty word. Revenue backed by data has taken over game, and strategy is the common name that gives a company fame."

If you would like to learn more, please check out anyone of his companies online! 

www.CreationAgency.com
www.Skillslab.io
www.JackKosakowski.com

Want to create better content? Start here.

Dave Charest is a content marketer and creator of the One-to-Many Method of content creation.

He loves using content to build audiences and influence their behavior over time and spends his time at Endurance International Group on brands such as Constant Contact, Bluehost, HostGator, and Domain.com.

His goal is to provide the tools to make it easier and more affordable for  customers to connect with their most valuable asset…their customers.

Dave follows a simple philosophy: All good things come from focusing on the people you’re trying to reach and helping them become more successful.

Join us for this podcast on November 8th!

Anthony Iannarino: the Most Important 6 Word Question a Sales Rep Can Ask

Anthony Iannarino, author, speaker and well-known sales leader discusses his contrary opinion of the buying process in B2B. He says prospects don’t already know about the product and salespeople aren’t unnecessary as some will have us believe. In this interview with the host Paul Petersen he says:

1. It isn’t true the prospect knows everything, this is misleading.
2. Inexperienced sales qualifiers subtract value in the buyers mind rather than give value.
3. Of the four values a sales person gives the prospects, only one is a real value add to the prospect.
4. Why the first contract with a prospect has to be a value in creating a compelling partnership
5. Why literature is useless
6. He discusses the,  most important, six word question a sales person can ask.

Anthony also discusses his upcoming book “Eat Their Lunch” which will be released November 6, 2018.  The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.

About Anthony Iannarino

ANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.

In each business, Anthony is focused on helping professionals reach their full potential. In 2007, while growing the sales force of his second staffing firm, he discovered a knack for coaching, and realized that he could make enduring contributions to a company’s sales culture. He began blogging about complex selling processes, and gravitated toward B2B companies facing challenges in sales force management and performance. His transition to professional speaking, consulting, and workshop facilitation led to the development of a trademarked methodology that has proven instrumental in helping sales organizations achieve revenue goals.

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. Be it through the delivery of staffing solutions or sales strategies, Anthony is a trust builder who focuses on leading transformational conversations, those that create and sustain relationships of value. He is a natural mentor who brings the business acumen, situational knowledge, and experience to each engagement, and lays a solid foundation for future growth.

How Sharing is Powering the Human Economy

With over 300,000 social fans and followers, and an intimate understanding of the intricacies of social technologies and social behaviors, Bryan is both a practitioner and authority on the subject of being human on- and offline.

In January 2014, Bryan’s first book “There is No B2Bor B2C: It’s Human to Human #H2H” rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number 1 buzzword for 2015 by The Writer, and as a “Top 7 Game Changing Terms” by Sprout Social in 2016.

His latest book, “Shareology: How Sharing is Powering the Human Economy”, published by Morgan James Publishing, made USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories. In 2016, the book was translated and syndicated in China. Shareology explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.

A San Jose native, Bryan is also a renowned global speaker, consultant and trainer. In a unique sharing experiment conducted in his TED Talk @ IBM titled “Why Sharing is Reimagining Our Future”, Bryan demonstrated the true power of sharing when inspiration combined itself with reach and technology. The results were stunning – 21 million impressions in just 4 hours from people in over 10 countries.

The Technologies New Businesses Absolutely-Must-Have in the 1st Year

Stacy Gentile is responsible for global marketing operations at GoldMine CRM and he is also a business writer for online Forbes.com as part of their communications council.

With more than two decades of marketing experience, Gentile  has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading brands on experiential marketing efforts. Additionally, he also served as a recon platoon sergeant with the U.S. Army and has a degree in International Relations from the University of Wisconsin.

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Brian Fanzo: Translating Geekspeak while Simplifying the Complex.

• We chat with Brian about his podcast on the business value of Facebook and Instagram: we will discuss the key takeaways and why this was so popular.
• There will be an update on social media trends for B2B.
• We'll have some fun discussing his latest "gadget. Do they make gadgets any more? - Find out.
• Find out if you have FOMO: fear of missing out - Don't miss it!

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Petersen Shares Stories of Things He has Learned in Life

Listen on iTunes while you're sneaking a cookie

Paul Petersen, GM and VP of Goldmine Software shares his struggles from a young man to adjust to the realities of business.  He has worked for 7 CEO’s as a senior manager and each taught him that he must consider being:

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Are tacos “content”?

Mmmm...tacos are tasty and many people love to sit down to something yummy. Your digital content is no different and we are serving up an appetizing conversation about creating high-quality content for your business. Our podcast guest is Chris Reid of Constant Content - join us as we discuss how to tell your brand story, drive SEO and win sales! Free tacos not included. 

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