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CRM Radio by GoldMine

30
Jun 2020

CRM Software is Stunningly Underutilized.

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Most CRM users are only accessing 10% of a CRM’s capability. Because CRM systems are where the money is, users should learn about the other 90%.  Paul Petersen, GM of GoldMine CRM helps the listeners understand their under-used CRM software.

Why it Matters

Because CRM systems are where the money is, users should learn about the other 90% of the software

About Paul Petersen

Petersen is the general manager and vice president of the GoldMine. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines, and now has 16 years with CRM background at GoldMine. He holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.

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About GoldMine CRM

Headquartered in Salt Lake City, UT, GoldMine is "published" by Ivanti. Goldmine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide.  

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CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.

GoldMine CRM   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

15
Jun 2020

Really, Everyone is in Sales in Your Company: A Podcast with Todd Cohen

TODD COHEN IS THE WORLD'S LEADING VOICE ON SALES CULTURE

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On the surface, it's common to say everyone in your company is in sales.  But Todd Cohen says why it's true and this industry leader in sales culture demonstrates it.  This program should be listened to by every C-Suite officer.

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3
Jun 2020

CRM Primer: Why the History of CRM is Still Valid for B2B SMBs

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While CRM is the accepted tool for B2B, some companies still don't understand it. In this short podcast, CRM veteran Paul Petersen from Goldmine reminds the "have-nots" why CRM is indispensable. This show is for those B2B companies that have not adopted a CRM tool.

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14
May 2020

Pundit Gene Marks Comments on Survival of SMBs

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Yes, small businesses are under siege. Pundit Gene Marks, also described as the polite contrarian, shares tactics for survival in a stressed economy and what SMBs should rethink their banking strategy. This program is for small to medium-sized business owners.

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29
Apr 2020

Rethinking How to Work at Home and Use GoldMine CRM to be Efficient

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We agree working at home is more productive than blowing an hour getting to work. Kevin Smith, a GoldMine Regional Manager talks about the benefits of a home office and how to maximize GoldMine CRM. This show is for salespeople. 

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14
Apr 2020

What makes a good blog?

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Webinars are being slammed together and Zoom users have increased tenfold.  Internet radio listeners and podcasts subscribers are thirsting for information that doesn’t start with COVID-19 updates.  In the midst of this, blog readers have increased and are searching for problem solving hints and technology to make their business life, better in a post pandemic world.

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31
Mar 2020

How to Use Your CRM for Better Customer Service (and Sales)

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If you have a CRM system, regardless of the provider,  it’s time to review its capabilities for features you don’t know you have for remote workers and reaching out to customers and prospects?  In this episode, GoldMine CRM Vice President and General Manager, Paul Petersen, talks with Goldmine CRM Administrator Dery Daye. 

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30
Mar 2020

Practical Tips for Working Remotely

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Working remotely is new to a lot of workers and their companies.  Some do it well because they have done it for many years; some flounder and struggle to implement the technology and work processes.  In this program, we hear from Paul Petersen the GM at GoldMine, his marketing manager Stacy Gentile, and CRM Radio’s studio producer, Paul Roberts, who discuss the dual challenges of technology and the human side of remote work. 

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25
Mar 2020

Will Google Eliminate 3rd Party Cookies?

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In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman. Both have recently returned from Content Marketing World in Cleveland, Ohio.

There was a huge disconnect, both said, between the speakers and marketers in the trenches; there were also few actual CMOs as presenters.  While there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there were not that many doers from the marketing world. 

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26
Feb 2020

A Nuke is about to Hit Your Marketing Dept

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In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman.   Both have just returned from Content Marketing World in Cleveland, Ohio, and while there were solid takeaways, both criticized that the majority of speakers were sellers or predictors but there were not that many doers from the marketing world. 

There was a huge disconnect, both said, between the speakers and marketers in the trenches; there were also few actual CMOs as presenters.

Read the rest of this entry »

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